Deliverable margin
What is Deliverable margin?
The margin made on a single deliverable (a campaign, a website, a brand system), independent of overall project margin.
Project margin can hide loss-making deliverables when other parts of the scope subsidise them. Looking at deliverable margin separately tells you where the studio is genuinely winning, and which deliverables you should stop scoping at the current price.
Related terms
- Gross retentionThe percentage of recurring revenue retained over a period, before any expansion from upsells or growth.
- Agency operating systemA single platform that runs an agency's whole workflow (projects, time, CRM, proposals, contracts and invoicing) as one connected loop.
- AI-nativeSoftware built with AI as part of its core, rather than bolted on as a separate assistant afterwards.
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