Per-role rate
What is Per-role rate?
Pricing time at a different rate for each role (designer, developer, strategist) instead of a single blended figure.
Per-role rates make the margin on each hour explicit and stop senior time from being undervalued. The trade-off is more complex quoting; many agencies start blended and migrate to per-role once they outgrow the simpler model.
Related terms
- Opportunity costThe value of the work you couldn't take on because the team was busy with something else.
- Tool switching costThe capacity lost when team members move between tools and contexts during the day.
- Retainer fatigueThe gradual erosion of margin and energy on a long-running retainer as scope drifts and the team loses momentum.
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