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News, insights and product updates from inside AgencyFlo.
InsightsWhat profit margin should your agency target?
Agency advisors disagree on the "right" net margin. Here's what David C. Baker and the Agency Management Institute actually say - what "profit" really means once you've paid everyone (including yourself) and why your number swings.
14 Jun 20264 min read
InsightsHow to calculate agency profitability
Agency profitability is revenue minus the cost of delivery, measured per project. Here's the formula, a worked example, the 2026 benchmarks, and how to see margin in real time.
14 Jun 20263 min read
InsightsHow to decide which work to say no to
Every agency has work they wish they had never started. Here is a practical framework for deciding which clients and projects to take - and which to decline.
24 Apr 20264 min read
InsightsWhy good people leave small agencies
Good agency employees rarely leave for money alone. Understanding the real reasons people leave small agencies is the first step to keeping the people who matter.
23 Apr 20263 min read
InsightsThe hidden cost of senior staff doing junior work
When senior agency staff spend time on admin, status updates, and low-skill tasks, the cost is greater than it appears. Here is how to calculate and fix it.
22 Apr 20263 min read
InsightsWhy agency owners undercharge
Most agency owners charge less than their work is worth. Here is why undercharging happens, what it costs long-term, and how to price with more confidence.
21 Apr 20264 min read
InsightsWhy profitable agencies still run out of cash
Many agency owners are shocked to find their profitable business running out of cash. Here is why it happens and how to build a more resilient cash position.
20 Apr 20263 min read
InsightsWhen should a small agency hire?
The decision to hire at a small agency is one of the hardest calls a founder makes. Here is a practical framework for getting the timing right.
17 Apr 20264 min read
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